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Real Numbers

Case studies from the Meta ad accounts we run today. Every figure on this page comes straight from Ads Manager.

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Meta Ads · Case studies

Brands we're scaling right now

Attributed revenue = Meta-reported purchase ROAS × amount spent, month by month. Figures as of October 2026.

D2C · Food · Aug 2024 – present

Jify Foods

Scaling monthly Meta spend 14x without the return falling apart.

₹76.5L
Attributed revenue from Meta
₹25.2LAd spend managed
3.0xBlended ROAS
11,100+Purchases
1.9 CrImpressions

The challenge

Jify launched on Meta in August 2024 with a ₹1,600 test budget. The goal was to turn a small, profitable test into a primary sales channel without letting cost per purchase spiral as spend grew.

What we did

We validated offers at small budgets (6.6x ROAS in September 2024), then scaled in steps through festive peaks. Spend went from ₹15.7K a month to ₹2.28L a month by July 2026, with a second ad account added in July 2026 to extend reach.

The result

Monthly purchases grew from 211 to a peak of 789 (May 2026), and ROAS stayed at or above 2.4x for 25 straight months while spend climbed 14x.

Monthly purchases
Watch Akshay Nagori, Founder, on the home page →
D2C · Farm-fresh · Dec 2025 – present

Frais Farms

From under 1x ROAS to 6.4x after a full account rebuild.

6.4x
Blended ROAS since relaunch
₹14.3LAttributed revenue
₹2.25LAd spend
1,470+Purchases
−89%Cost per purchase

The challenge

Earlier campaigns in 2024 returned ₹0.40 for every rupee spent, at roughly ₹1,375 per purchase. The account went quiet for over a year.

What we did

We relaunched the account in December 2025 with campaigns built around purchases rather than clicks, then reallocated budget month by month toward whatever was converting.

The result

ROAS hit 9.3x in the first full month (January 2026) and has averaged 6.4x since. Cost per purchase dropped to about ₹153, a fall of 89% against the 2024 campaigns.

2024 campaigns 0.4xROAS ₹1,375Cost per purchase
→
Since Dec 2025 6.4xROAS ₹153Cost per purchase
Watch Khushboo, Founder, on the home page →
FMCG · Ready-to-cook · Oct 2025 – present

Wok N Roll

Cutting the cost of traffic by two-thirds for a national FMCG brand.

−65%
Cost per click (Jan → Feb 2026)
44L+Impressions
81,800+Link clicks
₹27.8 → ₹9.8Cost per click
₹851 → ₹188CPM

The challenge

Most Wok N Roll sales happen on marketplaces and quick-commerce apps, so the job on Meta is to drive affordable, high-intent traffic and keep the brand visible.

What we did

After a high-cost first quarter, we rebuilt the campaign setup in February 2026 to prioritise efficient reach and clicks over narrow targeting.

The result

In February 2026, cost per click fell from ₹27.75 to ₹9.77 and CPM from ₹851 (December) to ₹188, delivering nearly 9.7L impressions and 15,700 link clicks that month.

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