Tjori

Scaling an artisanal lifestyle brand through full-funnel digital marketing and deep customer analytics.

Industry: Ethnic Lifestyle

Headquarters: India

Website: tjori.com

Solutions

• Digital Channel Management

• Customer Behavior Analytics

• Category Planning

  
  

Overview & Challenges

Tjori, a multi-category ethnic brand, needed support in:

• Improving customer retention and acquisition costs

• Managing product categories strategically

• Scaling while maintaining authenticity

Our Solutions – The Strategy & Work

• Defined brand tone, communication, and audience personas.

• Built and scaled organic, paid, social, influencer & affiliate channels.

• Used cohort and basket analysis to boost repeat purchase behavior.

• Data-led category planning for new launches under the private label.

  
  

Outcomes & Result

ROAS: 3.21x

Revenue: ₹41L+

CAC: ↓ 30%