The Very Grain

A natural staples brand driving scale through strategic offers, authentic storytelling, and performance-driven video creatives.

Industry: Food & Beverage

Natural : Staples

Headquarters: India

Website: grainmill.com

Solutions

• Brand Positioning & Messaging

• Paid Ads (Meta & Google)

• High-Impact Video Creatives

  
  

Overview & Challenges

The very grain is a clean, natural staples brand offering premium-quality grains and flours. Despite having a strong product, the brand faced challenges in scaling sales and standing out in a crowded, price-sensitive market.

• Difficulty in breaking through a competitive staple goods category.

• Low perceived differentiation in product value.

• Need for creative performance that builds trust and urgency.

  
  

Our Solutions – The Strategy & Work

We crafted a compelling brand narrative around quality, trust, and community. Our approach focused on authenticity and value-driven incentives:

• Highlighted the brand's founder story and real customer experiences through engaging video content.

• Ran platform-specific ad campaigns using testimonial videos and founder insights to build trust and credibility.

• Introduced a high-converting website offer: Buy 4+ & Get 1KG Free – positioned as a limited-time value bundle.

• Focused on retargeting and conversion campaigns with creatives tailored for warm audiences.

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Outcomes & Results

• ROAS: 3.25x

• Orders: 40/day

• Revenue Growth: +37%

• Top Performing Offer: Buy 4+ Get 1KG Free

• Best Creatives: Founder's Story Video & Customer Testimonial Videos