Spexcify
- Aayush Kothari
- Jun 9
- 1 min read
Increasing conversions and ROAS by simplifying eyewear purchase journeys and standing out in a crowded market.
Industry: Eyewear / Fashion
Headquarters: India
Website: spexcify.com
Solutions
Checkout Flow Optimization
Offer Campaigns
Catalog Advertising
Overview & Challenges
Spexcify provides affordable, fashionable eyewear, but struggled with:
High competition from major players
Long checkout journeys lowering conversions
Low product visibility
Our Solutions – The Strategy & Work
Optimized checkout with one-click CTAs and "Buy Now" options.
Launched Buy 1 Get 1 campaigns to rival industry offers.
Used catalog ads to showcase variety and match user preferences.
Outcomes & Result
ROAS: 3.88x
Revenue: ↑ 191%
Orders: 85+ per day
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