KYOM Fragrances

A premium alcohol-free fragrance brand through storytelling, sharp targeting, and high converting ad creatives.

Industry: Fragrance / Personal Care

Headquarters: India

Website: kyomfragrances.com

Solutions

Brand Messaging & Strategy

Paid Ads (Meta & Google)

Conversion-Focused Creatives

Overview & Challenges

KYOM is a luxury fragrance brand offering 100% alcohol-free, long-lasting oud perfumes. In a market dominated by synthetic, alcohol-based scents, KYOM struggled to stand out and communicate the uniqueness of its offering.

Lack of awareness about alcohol-free perfumes.

Challenges in establishing premium brand positioning.

Low conversion rates despite good traffic and interest.

Our Solutions – The Strategy & Work

We redefined KYOM’s communication to highlight its core USP: long-lasting, alcohol-free, oud-based perfumes with luxury-grade packaging.

Ran targeted ad campaigns educating users on the benefits of switching to oud and alcohol-free alternatives.

Produced high-converting ad creatives emphasizing the premium experience.

Tested multiple offer combinations and creative angles to appeal to different customer personas.

Outcomes & Results

ROAS: 5.18x

CPA: Reduced by 28%

Orders: 130 per day