Jelly & Co

Building a brand from scratch and scaling it to 100+ retail outlets with omnichannel execution.

Industry: Confectionery / FMCG

Headquarters: India

Website: jellyandco.in

Solutions

• Brand Creation

• Product Development

• E-commerce & Retail Launch

Overview & Challenges

Jelly & Co was a new idea with no brand assets, products, or market presence.

Our Solutions – The Strategy & Work

• Built the brand identity and packaging from scratch.

• Managed product development and flavor selection.

• Listed on Amazon and Flipkart with optimized listings.

• Expanded to 100+ physical retail outlets in Mumbai & Pune.

• Launched Instagram with organic reach—13K+ views on early reels.

  
  

Outcomes & Result

D2C launch + Offline presence

Created a scalable brand with strong product-market fit