Indian Art Villa

Elevating a traditional copperware brand by blending cultural storytelling with digital performance marketing.

Industry: Home & Kitchen

Headquarters: India

Website: indianartvilla.in

Solutions

• Creative Campaign Strategy

• Festive Product Marketing

• UI/UX Enhancements

Overview & Challenges

Indian Art Villa offers artisanal copper utensils, décor, and cutlery. Despite exceptional craftsmanship, the brand struggled with:

• High Customer Acquisition Cost (CAC)

• Low engagement from high-ticket audiences

• Poor website conversions

Our Solutions – The Strategy & Work

• Highlighted craftsmanship and eco-friendly appeal in ad visuals.

• Launched Diwali-exclusive festive collections to create urgency.

• Added real-time stock indicators to boost FOMO.

• Reorganized website layout to showcase reviews and bestsellers.

• Ran regional ads targeting culture-rich geographies.

Outcomes & Result

ROAS: 6.69x

Revenue:↑ ₹21.1 Lakhs

Orders: 53 per day