Hottieful
- Aayush Kothari
- Jun 9
- 1 min read
Scaling a women-led loungewear brand with 7.67x ROAS by fixing RTO issues and campaign structure.
Industry: Fashion / Loungewear
Headquarters: India
Website: hottieful.in
Solutions
Website CRO
RTO Reduction
Funnel Optimization
Overview & Challenges
Despite premium quality and good engagement, Hottieful faced issues:
High Return-to-Origin (RTO) rates
Low conversion rates
ROAS plateaued despite traffic
Our Solutions – The Strategy & Work
Implemented CRO audit recommendations to boost conversions.
Added OTP verification for genuine buyer filtration.
Streamlined ad campaigns to focus on high-intent audiences.
Outcomes & Result
ROAS: 7.67x
Revenue: ₹60 Lakhs/month
Orders: 5616 per month
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