Gusto Foods

Boosting revenue by 216% for a premium FMCG brand through bundled offers and smart checkout optimization.

Industry: FMCG / Gourmet Foods

Headquarters: India

Website: gustofoods.in

Solutions

Sales Funnel Optimization

Bundling Strategy

Paid Performance Campaigns

Overview & Challenges

Despite offering high-quality sauces, syrups, and concentrates, Gusto Foods faced hurdles in scaling profitably:

Low Average Order Value (AOV)

High Customer Acquisition Cost (CAC)

Limited success with product diversification (gravies, sauces)

Our Solutions – The Strategy & Work

Designed high-value product bundles with discount incentives.

Integrated upsell tools at checkout for exclusive deals.

Built interest-specific ad funnels to improve targeting and engagement.

Used lookalike audiences based on high-value customers.

Streamlined website navigation and checkout UX.

Outcomes & Results

ROAS: 3.56x

Revenue: ↑216%

Orders: 120 per day