Dancing Cow (Oatish)

Building awareness and trust for a new oat milk brand through education and conversion-focused optimization.

Industry: Plant-Based Beverages

Headquarters: India

Website: oatish.in

Solutions

• Content Marketing & Education

• Subscription Model

• Retargeting & A/B Testing

Overview & Challenges

Oatish is a new entrant in the plant-based milk space, facing several hurdles:

• Low consumer awareness of oat milk

• High CAC and limited repeat purchases

• Taste and texture skepticism

• Low AOV due to single-unit purchases

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Our Solutions – The Strategy & Work

• Created educational content on digestive, sustainable, and health benefits.

• Introduced subscriptions and one-time offers to encourage repeat purchases.

• Ran A/B tests on taste-focused creatives showing versatility (tea, coffee, smoothies).

• Launched “pack of 4” bundle with discounts.

• Used retargeting to convert cart abandoners with testimonials and urgency.

Outcomes & Result

• ROAS: 2.13x

• AOV: ↑ 54%

• CPA: ↓ 23%