Being Baniya

Reviving regional delicacies with modern D2C strategies and powerful seasonal campaigns.

Industry: Food & Beverage

Headquarters: India

Website: beingbaniya.com

Solutions

• Seasonal Campaigns

• Influencer Marketing

• Data-Led Audience Targeting

Overview & Challenges

Being Baniya offers Rajasthani delicacy combos rooted in tradition. Despite authenticity, the brand faced issues:

• Seasonal spikes limited year-round demand

• Difficulty in identifying and scaling a niche audience

• Required brand storytelling to expand appeal

Our Solutions – The Strategy & Work

• Launched seasonal and festive-themed delicacy combos to leverage cultural moments.

• Enabled pre-order models to manage demand surges efficiently.

• Partnered with food bloggers and cultural influencers to highlight heritage.

• Created storytelling ads capturing the culinary legacy.

• Used data segmentation to reach buyers of traditional Indian snacks and sweets.

Outcomes & Result

ROAS: 3.34x

Revenue:↑ 87%

Orders: 38 per day